Affinity Casket Company, producer of caskets honoring U.S. Military veterans, came up with an idea for funeral home customer. They identified 100 pre-need cremation services written for Veterans. Letters were sent to each announcing the funeral home had chosen Affinity as a supplier of "Veterans" caskets. Enclosed with the letter was a simple brochure about the Affinity casket line. Within a month, ten cremation pre-needs were re-written to full-service arrangements using an Affinity casket. Johnson-Woodford, management consultants to the deathcare industry
Postscript
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