What's Your Vision?

While this question may sound a little odd, many funeral and cemetery service providers lose focus over time by not having a clear vision for their business. Many try to be something they are not capable of or trained to be. Others forget the real reason they are in business. This may not surprise you. To test whether you're on track, try a first step in developing your vision by completing a list of things that start with "We are," "We provide," and "We will." Once the list is completed, look for things to stop emphasizing and focus on those areas in which you can really set yourself apart from your competitors. In our next post, we will give some examples and thought starters. Johnson-Woodford, management consultants to the deathcare industry Postscript This post and others on the Johnson-Woodford Blog will be compiled into a Free, downloadable E-book, which will also be available in hard copy. A final thought. We can all learn from one another. Your thoughts, ideas, and sharing are important to us and others. Please send your notes and comments to blogger@johnson-woodford.com or log on to www.johnson-woodford.com.