This news comes in the wake of new features and changes to FB protocols that raised concerns about user privacy, e.g. the universal "like" button and social plug-ins, just a few months ago.
Privacy concerns
Privacy is a serious matter for half of social network users. While 43 percent of U.S. residents have at least one major social website connection, half of them are concerned about privacy. Sixty-five percent of those 60 and older are concerned. And, more women than men, 57 percent to 43 percent, are concerned.
With Facebook fast becoming a key communication resource for funeral homes and cemeteries, privacy concerns about Facebook need to be addressed by your firm.
Here’s what you can do:
- Review your privacy settings on your profile page to assure you are not sharing “friend” information with anybody. Tell your Facebook “friends” about your precautions by email, on your blog and website, and on Facebook.
- Check your privacy settings using the www.reclaimprivacy.org privacy scan, but remember you want to share your information, but not your friend’s information.
- Remind your Fans that your Pages communicate through updates, which they will see in their Inbox, but cannot see Fan profiles, only a profile photo and name.
A final word, be mindful of Facebook communication and marketing guidelines. Do not blatantly sell or promote yourself on Facebook. However, be an important resource of current useful information.
Johnson-Woodford, management consultants to the deathcare industry
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